Premiere is the leading pay-TV operator in Germany and Austria. Almost nine million viewers in 3.3 million subscriber households now enjoy Germany’s finest television. Premiere’s business concept is as simple as it is compelling: Premiere delivers an experience that conventional television does not offer. In a world of TV in which there is more and more of the same, Premiere consistently provides exclusive programming. Premiere subscribers experience every goal in the Bundesliga (German Soccer League) live. Premiere subscribers experience top cinema hits on television long before they're shown on free TV.
Premiere subscribers benefit from technical innovations for a more convenient and enjoyable TV experience. 
With 27 TV channels and 21 audio channels, Premiere offers its subscribers variety and exclusivity, all with the quality of digital picture and sound: 300 German-TV movie premieres per year, 4,500 hours of live sports, and 18 theme channels to suit every taste. Premiere’s products are convenient and innovative: On PREMIERE DIREKT, viewers can order movies anytime they want, any hour of the day or night. Conference switching during soccer broadcasts and a wide range of camera perspectives in Formula-1 racing demonstrate the superior advantages of digital television. Under its own “BLUE MOVIE” brand, Premiere offers separate adult entertainment service