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Powerland is a Chinese supplier of a broad range of elegant and high quality ladies’ bags, travel cases and accessories. The company manufactures, markets, and sells its products in two separate business segments: the "Powerland brand caters for the luxury segment and the “Sotto” brand offers products for the casual segment.
The luxury brand “Powerland” targets upper-middle class Chinese consumers in the up-and-coming domestic market. The range of products includes fashionable women's handbags, travel cases, wallets and purses and, since 2010, men's handbags, briefcases and belts. The Powerland brand has positioned itself in the medium to upper price segment as an original Chinese luxury brand, just below the established international luxury brands.
In the Casual Segment, Powerland designs, manufactures and sells casual bags made of textile or synthetic leather, which target mid- to low-end segment of the non-luxury bags and luggage market in China and selected overseas markets. Products include handbags, sport bags, backpacks, travel bags, laptop bags, , and accessories (e.g. wallets and purses). These products are sold under Powerland's second brand "Sotto".





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