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The Neue Sentimental Film AG Group is an international producer and service company in the field of audio-visual corporate and brand communication. In Europe the company ranks among the leading advertising film producers, and in the USA the company is also pursuing a consistent, offensive growth strategy, which is unique on the heavily fragmented market for advertising film productions. Numerous international awards and an extensive client portfolio are testimony to the creative and technical know-how of Neue Sentimental Film AG. 
In addition to the production of advertising films, through its subsidiary Group.IE - Identity Engineering Neue Sentimental Film AG is the first company in Europe to offer the complete planning and project implementation of corporate presentations and major events, such as brand and theme parks, trade fairs and museums.
Thus, Neue Sentimental Film AG is one of the leading companies in the field of audio-visual corporate communication in Europe with the business divisions advertising and image films, Identity Engineering and new forms of advertising. 
The goal of Neue Sentimental Film AG is that of establishing itself in a regional and heavily fragmented competitive environment as the leading international producer and service provider in the field of audio-visual corporate and brand communication. 
In this respect Neue Sentimental Film AG will profit from market factors such as above-average growth with TV and cinema spots, rising as spending in new, competition-intensive sectors, the growth in special-interest TV channels and global brand formation by major companies. 
Film is the advertising medium of the future because it comes closest to human perception. 
Neue Sentimental Film is pursuing an offensive growth strategy in all business divisions in Germany and abroad. Thanks to a unique, innovative participation model for internationally renowned directors, Neue Sentimental Film has a further success factor which will allow it to establish itself on new markets and to further expand in its existing foreign markets. 
Neue Sentimental Film is the advertising film production company which has established the area of Identity Engineering and actively shaped the market development.



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