Bluefly, Inc. is an Internet retailer of designer fashion brands at outlet store prices. The Company sells over 400 brands of designer apparel, fashion accessories and home products at discounts that typically range between 30% and 75% off comparable retail prices. In year-end 2001, Bluefly offered over 62,000 different types of items for sale in categories, such as men's, women's and children's clothing and accessories, as well as house and home accessories
 

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