The Group's principal activity is to act as a holding company. It involves in structuring the projects and assuming the operational management and investment. It invests in financing companies, sugar refineries, construction material sector and food and beverages sector. The Group also specializes in financial services like insurance and providing personal credit. Construction Materials include manufacturing of cement, iron and steel, concrete tubes and corrugated iron wires. Under Food and beverages sector include beer, fizzy drinks, cooking and table oils and fats, food packaging, tinned vegetables and fish. The Group operates within Morocco.

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