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Oriflame Cosmetics SA is a holding company active within the cosmetics industry. The Company is incorporated in Luxembourg and listed on the Stockholm Stock Exchange. Its product portfolio includes skin care cosmetics, color cosmetics, fragrances, personal & hair care cosmetics and wellness products. The Company’s products are marketed directly through independent sales consultants. The Company reports six business segments: the geographical sales segments of Commonwealth of Independent States (CIS) & Baltics, Europe, Middle East and Africa (EMEA), Latin America and Asia, as well as the Manufacturing segment and the All other segments business segment, which is responsible for mail orders and license sales. As of December 31, 2009, the Company was operational through over 3 million consultants in 62 countries.

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