Our philosophy is to develop and cultivate sustainable business relationships with our clients. We can only achieve this by listening to them and focusing on their underlying business issues. AdVal has supported many leading UK and worldwide organisations and we have contributed to their competitive advantage by improving their employees performance thereby improving the company's results. 
The foundation of our approach is “People, Performance and Technology” – PPT – quite simply we cultivate and sustain human proficiency and organisational effectiveness through the appropriate use of technology 
AdVal's clients include Barclays Bank, The Royal Bank of Scotland Group, Avis, Kraft Foods International, Rank, National Learning Network (NLN), Department for Work and Pensions and BP.